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Resume

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  • Senior marketing communications professional and entrepreneur

  • Innovative, creative thinker with out-of-the-box solutions

  • Accomplished English writer/editor in corporate, retail and lifestyle subjects

  • Commercially aware and decisive self starter with high levels of energy and enthusiasm

  • Sociable and friendly with the ability to communicate and influence at all levels

  • Thrives on challenge and proactive in seeking opportunities to fully utilize and build on existing skills

  • Passionate about connecting personal wellness with the health of our planet

Skills

  • advisory : marketing communication & sales integration, promotions, relationship management

  • publishing :digital & paper newsletters, brochures, premiums, company materials, calendars

  • communications : inter-cultural messaging, simplified English, international interpretation

  • media : planning, advertising, public relations, media relations, news releases, distribution

  • sales : media sales, business development, client presentations, contract negotiations

  • projects : special events, conferences & seminars, fundraising, recreation leadership

  • writing/editing : corporate, brochures, business plans, proposals, feature articles

  • technology : electronic publishing, websites, automated mailing list management

  • training : integrated communications, managing technology; teambuilding

  • facilitation : workshops, focus groups, round tables, brainstorming

  • graphic design : marketing, promotional & corporate materials

Experience Summary

Connections Unlimited : since 2000

Asia Broadcasting Industry : 1995-1999

Hong Kong Communications Projects: 1992-1994

Canadian Work Experience : 1984-1992

Areas of Experience

  • Media

  • Advertising

  • Health & Wellness

  • Food & Beverage

  • Natural Products

  • Corporate Training

  • Event Management

  • Executive Recruitment

  • Cable & Satellite Broadcasting

  • Corporate Communications

  • Finance

  • Logistics

  • Education

  • Fashion Jewelry

  • Trade Publishing

  • Internet Start-up

  • Digital Technology

  • Telecommunications

  • Television Production

  • Public Relations

  • Outdoor Media

  • Retail / FMCG

  • Market Research

  • Chinese Antiques

  • Youth Development

  • Professional Theatre

  • Recreation Leadership

  • Personal Growth Seminars

  • Customer Relationship Management

Connections Unlimited

2000 to present : Hong Kong

  • Private Hong Kong communications company

  • Specialist in creative strategies for sustainable results

  • Co-operative alliances providing comprehensive services 

  • Integrating electronic and traditional communication channels

  • Cross-cultural expertise across private and public sector industries

  • Contract publishing for efficient information delivery to niche markets

  • Extensive international network of senior management and opinion leaders

heartbeat : www.heartbeat.com.hk
a natural guide for life in the fast lane

  • Published weekly since October 2001

  • Email newsletter with 2000+ subscribers

  • Integrated natural life information website

  • Hong Kong natural life service directory

  • Educational, business and social networking events

  • SCMP ?Almost Famous? feature article (April 2003)

  • RTHK Radio Interview (March 2005, March 2009)

respond123.com : www.respond123.com
digital marketing tools and training

  • Brand building

  • Customer loyalty

  • Corporate communications

  • Traditional & digital marketing

  • Email newsletters - set-up & management

  • Integrated website strategy & management

  • Editorial planning, loyalty programs, promotions

Projects

  • The Reconnection: support local promoter to coordinate News Conference for Dr. Eric Pearl in Hong Kong
    results : 180 media invites, media materials in less than 3 days; secured 22 personal guests overnight

  • Civic-Exchange : facilitate discussion on regional air pollution at Public Health Health Forum
    results : student from break-out group who presented to main group credited with the quote of the day

  • Euromoney Yearbooks : launch advertising sales for annual Asia-Pacific Capital Markets Handbook
    results : started 1 May 2008 with 9 June 2008 deadline for publication in August 2008 (postponed)

  • Asia Digital Marketing Association : launch advertising sales for annual Asia-Pacific Digital Marketing Yearbook
    results : generated USD48,000 sales in 4 weeks

  • PC Image Consulting : write copy for new website
    results : completed 28 pages of content within 5 days

  • AsiaSpa Magazine : write feature articles for luxury brand magazine
    results : published regularly including popular new Tip Tips series ie. "Top 10 Tips for Rapid Aging"

  • Oi Ling Fine Chinese Antiques : manage marketing communications strategy for business merger
    results : "
    Brilliant."  Phil Smyth, Gallery Owner

  • Event Clicks : write copy for new website and sales materials; update media contact database
    results : "
    Kinzie... I love it!! its very personal & straight from the heart" Aniza Acquavella, EventClicks

  • Hong Kong Polytechnic University (School of Design) : MERECL Launch Project Manager
    results : move-in to new Cyberport offices on deadline and under budget www.merecl.com

  • HeliAds : Sales/Marketing/PR launch for helicopter-towed banner advertising (project sales HK$830,000)
    results : Ming Pao with photo, SCMP with photo, Media Magazine, TVB Money Magazine www.heliads.com.hk

  • Tandberg Television : Edit technical media releases; attend regional tradeshows; media relations
    results : industry trade interviews, Singapore & Beijing Cable Broadcasting Trade Shows www.tandberg.com

  • Bid For A Bachelor : Organizer 2004 charity auction (raised HK$200,000)
    results : ? hour program TVB Pearl Report, SCMP, HK standard

  • Kublais Kahn II : Fundraising for German voyagers retracing Marco Polo's journey
    results : SCMP Sunday Post 2/3 page article (page 3) with photo; CitySeen with photo

  • Neale Donald Walsh : Event organizer for personal growth seminar in Hong Kong
    results : SCMP full page article with photo; 60 participants for 2-day event

  • Success Resources Singapore: HK support to organize, program and market previews for UPW with Tony Robbins
    results : 1,300 prospects database; 6 previews; 100 participants + 35 travel packages for 3-day Singapore event

  • The Conference Board : Project Director, Asia Regional Conferences www.conference-board.org

  • FutureStep (HK) Ltd / Korn Ferry : Candidate management program (recruitment) www.futurestep.com

  • ACNielsen : AdForum Production and marketing assistance www.acnielsen.com

  • Penton Media Ltd : commission to write article for trade journal www.penton.com

  • Internet World Asia : Seminar moderator

  • Creation Ltd : Develop and publish The Source lifestyle magazine

  • Earthday : Public relations strategy and event sponsorship support

  • SportsNetGlobal.com : Advertising & sponsorship revenue strategy for internet start-up (sports network)

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Work Experience

Cable & Satellite Broadcasting Association of Asia (CASBAA) : www.casbaa.org

1999 : Hong Kong

Director of Membership & Committee Affairs

  • Promoted membership to international television industry (US$20,000 new memberships)

  • Organized board meetings, committee meetings, regional exhibition participation

  • Supported annual convention design, development and sponsorship sales

  • Developed marketing materials, designed membership database, managed accounts

  • Relationships with senior broadcast executives across Asia (Turner, BBC, Discovery, National Geographic, Star TV, PCCW, Disney, HBO, Sony)

Projects
  • Regional Advertising Seminars : Program design and direction (Hong Kong & Singapore)

  • PCTA Annual Conference : customer relationship management (Cebu, Philippines)

  • Annual Convention: production support (Hong Kong '97, Singapore '98)

  • Breakfast with Ted Turner: Project Manager (Hong Kong)

  • China Summit: Project Manager (Beijing)

Bang Productions Limited

1998 : Hong Kong

International Marketing Director

  • Relationships with international television program buyers and distributors

  • Television ad barter sponsorship proposals for co-branding across Asia

  • MIPAsia'97 '98, MIPTV'98, FilmArt '98 and MarCom Asia '98

  • Developed and produced in-house marketing and packaging materials

  • Achieved annual sales of US$221,000

Morgan & Banks Limited ? acquired by TMP Worldwide/Hudson

1997 : Hong Kong

Executive Search Consultant

  • Asia regional broadcasting specialist

  • business development, sales and placement

  • Q1 revenue US$35,000; increased to US$100,000 in Q4

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Cornerstone Associates Limited -acquired by Kagan Media Asia

1996 : Hong Kong

Advertising Sales and Marketing Director

  • Developed concept and strategy for Asia Cable & Satellite Directory 

  • Marketing materials and sales management systems

  • Advised on the development of Asia Cable & Satellite World magazine 

  • Coordinated regional advertising sales and distribution : US$200,000

Pouvoirs de la Terre

1994-1996 : Europe & Asia

Sales and Marketing Manager

  • Jewelry sourcing, product & package design & marketing

  • catalogue production and wholesale/retail sales in Asia and Europe

Jimmy's Kitchen Group Limited ? acquired by Epicurean Group

1992-1994 : Hong Kong

Marketing Communications Director

  • Established marketing communications department

  • Promotions, newsletter, fax service, surveys and special events

  • Managed US$1.9 million budget including print and outdoor advertising

  • Achieved year-on-year sales increase of 25% over 7 business units

  • Re-designed and expanded database by 430% to 13,000 qualified records

  • Opening party for Jimmy's Sports Bar & Grill at Hong Kong Stadium

Laykin Communications

1992 : Hong Kong

Account Director

  • Hongkong Telecom - Retail PR and ISO9002 media release

  • Levis Strauss (FE) Ltd - Retail PR and shop opening launch parties

Ontario Credit Union

1992 : Toronto, Canada

Project Manager

  • Collections department communications support

  • Database design and collections management automation

BenAir - agents for Hellmann International Forwarders

1991 : Toronto, Canada

Sales Support

  • Create marketing materials for sales team

  • Design customer relationship management process

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Canadian NGO's :Non-Profit Arts & Youth Organizations

1991 : Playwrights' Workshop Montreal - Marketing Director

1991 : Centaur Theatre Montreal - Fundraising Project Support

1990 : Saskatoon Fringe Theatre Festival - Inaugural Management Team

1989 : 25th Street Theatre - Sponsorship, marketing & public relations

1988 : Keyano Theatre - Public relations & marketing (Fort McMurray, Alberta)

1987 : Fort McMurray Catholic Board of Education - Communications Director

1986 : Saskatoon Exhibition - Special Promotions Coordinator

1985 : Alberta Nutrition at Schools Program - school Program Director

1985 : Alberta Alcohol & Drug Abuse Commission - Materials development

1984 : Saskatchewan 4-H Youth Program - Regional Program Director

Volunteer

  • Clear The Air - Advisor

  • Lantau Buffalo Association

  • Women Business Owner?s Club

  • EarthMatters 2007 : Advisory Committee

  • Living Islands Movement - Steering Committee

  • Women in Publishing

  • SPIRIT of Hong Kong

  • Earthday 2001 & 2003 Hong Kong - Steering Committee

  • Cable & Satellite Broadcasting Association of Asia - Conference Committee

  • American Chamber of Commerce in Hong Kong - Communications Committee

  • International Association of Business Communicators - Membership Committee

  • Canadian Chamber of Commerce in Hong Kong - Entrepreneurs' Committee (Founding Member)

Education

1980-84 : University of Saskatchewan

Bachelor of Science in Home Economics [ Consumer Studies ]

  • Self-financed university education and living expenses with part time employment

  • 1972-1980 : Farm hand, heavy equipment operator, driver, gardener, cook, housekeeper, seamstress and childcare provider

Personal

  • Visa Status : Hong Kong Permanent Resident

  • Interests : traveling, entertaining, design, photography, community projects

  • Volunteer : active supporter of conservation, sustainability & natural lifestyle programs

  • Qualified Natural Energy Healer : practitioner, coach & teacher supporting conscious living in an awakening world

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Natural business development.

Integrated . Interactive . Direct